Pui-Guan Man Property Correspondent

Meta chief executive Mark Zuckerberg has compared himself to a Roman emperor while launching his new holographic smart glasses.

While previewing the technology at Meta’s yearly annual conference at its California headquarters at Menlo Park, the billionaire wore a t-shirt emblazoned with the phrase “Aut Zuck aut nihil”.

The original phrase, “Aut Caesar aut nihil”, means “either Caesar or nothing” and is used to express absolute ambition.

The comparison was made during the launch of Meta’s augmented reality smart glasses, named Orion.

They are able to live-translate words spoken in other languages, while users can also dub their videos into another language so it appears they are speaking natively. 

While presenting the glasses, Mr Zuckerberg said: “A lot of people have said this is the craziest technology they’ve ever seen. The technical challenges to make them are insane.” 

The glasses have no wires and weigh less than 100g.

Beyond interacting with voices, typing or hand gestures, Orion has a “wrist-based neural interface” which lets you send a signal from your brain to the device, using a wristband that translates nerve signals into digital commands.

There is no current release date for Orion, with Mr Zuckerberg calling the glasses a “glimpse of the future”.

Mr Zuckerberg said Meta is working to “bring the future to everyone” with its headsets, glasses and AI system. 

As part of an update to its Llama model, people will now be able to interact with Meta AI by speaking with voices from celebrities such as Judi Dench and John Cena.

“We are trying to build a future that is more open, more accessible, more natural and more about human connection,” Mr Zuckerberg added. “This is the continuation of the values and ideas that we have brought to the apps and technology that we have built over Meta’s first 20 years.”

Meta AI now has 500m users, according to the company. The company, which renamed itself from Facebook in 2021, still makes nearly all of its money from advertising.

In its most recent quarter, 98pc of its revenue came from ads. At the same time, the company is investing heavily in AI, which Mr Zuckerberg sees as the next generation of computing platforms such as virtual reality headsets and augmented reality glasses.

“I think that voice is going to be a way more natural way of interacting with AI than text,” Mr Zuckerberg said.

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